Among the Toyota emblems and Subaru star clusters, you might spot another logo that, if you squint, looks kind of like the letters “KN.” It actually spells “Kia,” but has led to ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four ...

Last year, Kia decided that it was going to bring the brand into the 21st century. And it did exactly that by revamping its logo into something a bit more modern—gone is the old circular logo ...

And why, for that matter, was it missing from the old Kia logo? Or from the logos of Samsung, Almay, Axios, Konica Minolta, Stellantis, BBVA, Dacia, Strava, the Australian Open, Montblanc ...

A tale of rebrands, search engine optimization, and the difficulty of trying to figure out what car you’re looking at. A tale of rebrands, search engine optimization, and the difficulty of ...