More Pop Tarts and more football? Sign us up for the next edition of the Pop-Tarts Bowl, which was officially announced on ...

The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

when Pop-Tarts creator the late Bill Post was hired by Kellogg's, the product was originally called "Fruit Scones."The name ...

An image shared on Thursday, Jan. 23, showed the new Pop-Tarts alongside several other just-introduced snacks, including Blue ...

Courtland Hickey and his sister Chrissy Gilley, who run Chicago Mascot Co., smile with a Pop-Tarts mascot made by their company. Three of the company’s Pop-Tarts (not including this one) were ...

Jerry Seinfeld's comedy about the origins of the humble Pop-Tart was a depressingly unfunny attempt to satirise the strange ...

For those worried about longevity in the marketplace, the American-born Pop-Tarts have been around since 1963. According to their website, then-Kellogg chairman William E. LaMothe had a vision ...

Your sweet tooth is in rare form this morning. You could head to the closest Krispy Kreme for a freshly fried, generously ...

So in partnership with GE Appliances, the championship trophy for this year’s Pop-Tarts Bowl is a functioning one: It has its own built-in toaster. Like the edible mascot, the trophy a ...

With no major Oscar nominations tied to Michigan, the state still earned Razzie nods for "Unfrosted," the Pop-Tarts comedy ...

Now, it's the Pop-Tarts Bowl, and it's fair to say that none of the previous naming rights sponsors have gotten quite as much out of the opportunity as has Kellanova (formerly known as Kellogg's).

"This is now the worst take I've seen." ...