Ashley and Colin Lapin bought a $3,136 Eliot leather sofa on sale for $2,038 from direct-to-consumer brand Joybird in 2020 thinking it would be their forever couch. Within a few months ...
Joybird was founded in 2014 to offer a point of difference in the furniture market. “Then, the direct-to-consumer furniture sector was much smaller and tended to be focused on neutral offerings,” says ...