This is because Johnnie Walker has colour-coded labels that designate the different levels. It begins with Red Label ... its first Royal Warrant from King George V back in 1934.

Johnnie Walker Blue Label Legendary Eight, launched for the brand’s 200th anniversary, honors eight historic distilleries ...

The rare discoveries series is a design system that enabled 12 market-specific limited edition gift packs for the luxury whisky Johnnie Walker Blue Label. The gifting season is a key selling period ...