Johnnie Walker, a Scotch whisky owned by alcohol conglomerate Diageo, launched a new global campaign on Oct. 3 to spotlight its Black Label line, per information shared with Marketing Dive. The ...

Whisky brand Johnnie Walker has unveiled a campaign to promote its iconic Black Label through a bold new initiative "THE NEW BLACK", aiming to speak directly to this new generation of followers ...

How Is Johnnie Walker Black Label Sherry Finish Different From The Standard Black Label? Johnnie Walker Black Label Sherry Finish differs from the classic Black Label primarily in its maturation ...

Johnnie Walker Black Label Triple Cask builds on the classic Black Label by finishing in bourbon, scotch whisky, and Caribbean rum casks, adding extra complexity but dropping the 12-year age ...

The limited edition Johnnie Walker Black Label “Keep Walking City Collection” is available to buy now online and in select retail outlets. Further cities will be announced in the coming months.

Inspired by the game Johnnie Walker has been associated with for over a century and timed to WM Phoenix Open, the partnership's largest drop to date celebrates the next generation of golfers and ...