Jockey says it has "reinvented" the bra with a new volumetric fit system. June 4, 2013 — -- Apparel retailer Jockey says it has reinvented the bra with a patented "volumetric fit system" that ...

To address these problems, Jockey is ditching the traditional bra sizing system. Jockey recently introduced the Jockey Bra based on a Volumetric Fit System that allows you to measure yourself at home.

KENOSHA, WI--(Marketwired - May 30, 2013) - Women often complain about their bras -- poor fit, underwire problems, inconsistent sizing, and discontinued styles. Jockey International, Inc. has the ...

But for $60 per bra, and $19.95 for the try-at-home kit available online, skeptical customers have had reservations about the new system. So FEMAIL took Jockey's volumetric sizing kit for a test ...

The bras are a mass-market answer to custom fittings that have become increasingly popular in boutiques and high-end department stores. Whether Jockey’s approach will catch on is uncertain.

"How much would it cost to switch all your bras over to this new sizing system?" Moreover, Jockey will be the only bra maker utilizing this measurement system. As Ellie Krupnick at the Huffington ...

Now, after eight years of research, Jockey International says it has the solution to the standard 12 bra sizes: the Jockey Bra. Jockey, an underwear maker perhaps best known for men’s briefs ...

After eight years of research, the underwear company Jockey International plans to introduce 55 new bra sizes—“a mass market answer to custom fittings that have become increasingly popular in ...

The bras are a mass-market answer to custom fittings that have become increasingly popular in boutiques and high-end department stores. Whether Jockey's approach will catch on is uncertain.

Jockey today launched 'Active Bra', the latest offering for designed especially for women with an active lifestyle - be it at work, in the gym, at home or on the street. The bras are made of ...

According to Nombuso Ncapai, marketing manager of Jockey South Africa, incorrect bra size results in physical discomfort, breast tissue damage, and long-term effects. “By prioritising bra fit ...