It will be based in Plano, Texas, and led by Marc Rosen, former head of JCPenney. This new path comes after several attempts by JCPenney to reinvent itself over the past decades. While once seen ...

JCPenney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that will ...