In addition, the company seems to be suggesting that its ... of the JCP brand follows the new TV commercial, below. JC Penney's logos through 1971 The last logo, in 1971, before the chain ...

In JCPenney's recent apology ad, it begged customers to "come back" to the retailer. It also featured a redesigned logo, one that used the company's whole name rather than the hip 'jcp' design ...

PLANO, Texas – JC Penney unveiled a new logo this week, with the public debut to take place when the company launches its spring marketing campaign as the exclusive retail sponsor of the Academy ...

Wonder how the new J.C. Penney Co. Inc. logo will go over. It was unveiled today (there it is, over on the right, you can't miss it) as part of a whole bunch of arguably more important changes at ...

The pricing strategy and the new logo, which features ... out Feb. 1. The company also announced a partnership with Ellen DeGeneres to participate in promotions. J.C. Penney plans to change ...

In order to uplift itself, the company announced an array of measures, which include new pricing strategy, fresh logo, strategic partnership, merchandise initiatives, cost reduction and ...