Iceland has removed the cross from some of its hot cross buns and is replacing it with a tick – infuriating shoppers who are now threatening to boycott the chain. The British supermarket is ...

Iceland. It wasn’t just their racist message that bothered him. It was that their banners bore the symbols of his religion: Ásatrú, also known as heathenry. “I think it’s obscene,” the ...

Supermarket Iceland has sparked backlash after introducing hot cross buns with a tick instead of the traditional symbol. A hot cross bun is decorated with a cross to represent the crucifixion of ...

Some have reacted angrily, seeing the new hot cross bun as a slight on the symbol of the cross. But Iceland have stressed that they are not getting rid of their traditional hot cross buns.

The rebrand sees the club’s 25-year-old logo – a shield featuring the Icelandic flag, a ball and the letters KSI – replaced with a symbol featuring the four ‘guardian spirits’ of Iceland: a bull, a ...

Supermarket Iceland has sparked backlash after introducing hot cross buns with a tick instead of the traditional symbol. A hot cross bun is decorated with a cross to represent the crucifixion of Jesus ...

Some have reacted angrily, seeing the new hot cross bun as a slight on the symbol of the cross. But Iceland have stressed that they are not getting rid of their traditional hot cross buns. A ...