you know that this is precisely what IBM has been up to lately. With the exuberance of a fast-food commercial and all the earnest multiculturalism of a Benetton ad, its "Smarter planet" campaign ...

And while they may put a very new face on a venerable IBM, the ad campaign is very much in ... once again by creating IBM Global Services. Smarter Planet is yet another way to sell computing ...

In mid-2010, as IBM came into the third year of Smarter Planet, the task ahead was clear. The campaign had been exceptionally successful in helping IBM gain mindshare, positioning the company as a ...

For the next phase of IBM's "Smarter Planet" campaign, the company is running 50 TV spots during the Masters tournament. Each spot, airing only once, will run 30 or 60 seconds and spotlight how a ...

Promoting the Smarter City concept is under IBM’s global campaign of introducing a “Smarter Planet” adoption. Government officials, both in the local and national levels, are deemed as the ...

Learn More. by Darryl K. Taft IBM Chairman and CEO Sam Palmisano helped formally launch Smarter Planet with a speech before the Council on Foreign Relations in New York City on Nov. 6, 2008.

The game is related to IBM’s Smarter Planet theme, an initiative to get the world running on smarter and greener technologies. CityOne helps city planners, developers, and government agencies ...

IBM has given adverts a new purpose with its ‘People for smarter cities’ campaign. As part of the larger ‘Smarter planet’ project IBM has worked alongside the communication group, Ogilvy France, to ...

In this economy that is all to the good.” The Power7 systems also fit well with IBM’s Smarter Planet strategy, in which more smart systems must be managed and integrated into traditional IT ...

Smarter Planet – a key initiative of IBM has helped the company take technology and processes from one field and applied in another to innovative results says Vanitha Narayanan of IBM India ...

IBM announced today that it is collaborating with 250-plus universities in 50 countries to promote Service Science Management and Engineering (SSME) curriculum, with the ultimate goal of creating ...