However, they must also begin crafting a cohesive brand image to establish their company’s personality and share its values, promises and culture. Potential customers will make purchasing decisions ...

As a business owner, building a personal brand can be just as important as developing your company’s brand. It's not just about what you offer; it's about your reputation and how people perceive you.

But we should always ask ourselves why anybody should care about our brand stories. I think it's helpful to consider the various types of conflict that storytelling experts say make for the best ...

If your carbon monoxide alarm goes off, leave the house immediately and call 911. Learn what makes CO alarms function ...

But what if there was a way to cut through the noise and make your brand unforgettable? Experiential marketing offers exactly that—by drawing consumers into immersive, emotional experiences ...

While your grandparents had to flip through books and other printed materials to find information, everything you now need (and more) is just a few taps and clicks away. You don't have to spend ...

Similar to our everyday lives, where we have only one shot at making a first impression, the same applies to our brands. Potential customers notice you just once. Once they have an opinion ...

Historically, there has been a similar dichotomy (lack of integrity?) of making brands among other types: the consumer experienced delight (the emotion and the product or service itself), but ...

More knowledge about brands and their products or services helps them to make decisions. They are ready to purchase when they ...

The companies First Alert and Kidde make many smoke alarms in the U.S., so we broke it down by those brands. As important as ...

You can get in on the action by applying for opportunities via a marketing platform like Open Influence or Aspire, or by contacting the brands you want to work with. Read more about how to make ...