Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The ...

TikTok’s “Italian Brainrot” trend has kids shouting nonsense like “Ballerina Cappuccina.” Experts explain the viral craze ...

Gen Alpha refers to anyone born between 2013 and 2024 and, to older people, some of their slang language may sound entirely foreign. This is what Summer Fox, from London, realised when she ...

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific period. I was curious to know more about this new generation.

With an estimated population of 2 billion by 2025, Gen Alpha is already influencing household purchasing decisions and ...

Join Kyle Busch's family as they tackle the viral Gen Alpha slang challenge, showcasing laughter and generational fun!

However, the oldest members of this Gen Alpha group will become adult consumers soon enough, and between the way they approach money and their perception of spending, two things are quite clear.