They are wrong. He’s saying we, the people of America ... for me is that there are things pronounced JIF and not spelled GIF already. The peanut butter comes to mind. Jiffy Lube.

Steve Wilhite created the Graphics Interchange Format, or GIF, while working for Compuserve in 1987. On Tuesday, he received a Webby ... “It’s pronounced JIF, not GIF.” ...