Here's is the award-winning activation. Ever wondered what a Drag Queen gets up to at Birmingham Pride? Well, that’s exactly the story HSBC UK shared with social audiences this year. Having ...

“Roaring with national pride. Soaring with global dreams,” blared the HSBC Holdings Plc ad outside ... over the British bank’s hexagonal red logo — a not-too-subtle signal of its ambitions ...

Don’t lean into stereotypes or limit your marketing to a logo. The focus must be on forging ... but from July to May as well. At HSBC, 15,000 employees in 24 countries are members of our Pride groups, ...

Stuart Barette, HSBC UK Pride Network’s Trans Lead, said: “The day that I went into the branch to change my name and my gender I was terrified to be honest. Stuart Barette had to come out as ...