TEMUR loves this professional-grade purple shampoo as the "best for effectively reducing brassiness and enhancing the color ...

The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price ...

If you’re growing out your grays, consider purple shampoo. Purple shampoo is a popular product for people with blonde hair ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing.