Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT." Google ...

Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, targeting and ad copy to ensure a strong ROI.

Between the lines. While official details are sparse, this move aligns with Google’s trend toward automation and AI-driven advertising solutions, like Performance Max. What’s next.

Google Ads introduces "Solutions" for simplified campaign management and automation. "Solutions" offers customizable templates for various advertising tasks, accessible to all skill levels.