Mirsalehi's Gisou's "girl fridge" post went viral, boasting more than 14 million views and 700,000 likes. A bespoke Gisou x Create Fridge, chockablock with Gisou bestsellers and fruit, was ...

As a full-time beauty reporter who has a makeshift Sephora store inside my bathroom cabinets (not even kidding), Gisou remains a tried-and-true favorite that’s also touted as a TikTok treasure.

Just in time for the cooler autumnal air, Gisou has launched the much-awaited Honey-Infused Hair Repair Serum today. Capturing the freshest honey with the power of micro-encapsulation, each ...

Also to note, one of the first things that struck me about Gisou’s products is that they have a subtly sweet honey scent. Never once did I pump out shampoo or drop oil onto my palms and shudder.

For Gisou, these fortunes have already been in the pages. Like her sister Negin, Negar has carried on her family’s legacy of beekeeping, which now dates back six generations, and has even ...