The standard toilet paper roll lasts for about 18 days ... Parent company Procter & Gamble created the giant rolls in response to research that showed a rise in single-person millennial ...

Now the forever roll? Charmin is out with a new, extra-long-lasting roll of toilet paper it calls the "Forever roll." Despite the name, of course, it doesn't go on forever... But according to ...

Despite the fact that the oldest millennials are now approaching 40, it seems as if companies have only just begun learning how to market to them. From using models to casually co-opt protest ...

By hanging a giant replica of a toilet paper roll hung up between two palm trees in his front yard. “I think the whole idea is crazy; the toilet paper phenomenon,” Donald Ryan said.

Did you know you need to make a giant paper smoothie and put it through a hair dryer to make your toilet roll? You probably don’t give much thought to where your toilet roll or paper kitchen ...