Have you ever wondered how each generation got its name? From Baby Boomers to Gen Z, these labels help define groups of ...

We are talking about generations X, Y, Z and Alpha. Over the years, the offers and distribution channels have been adapted to the new consumption patterns of these generations, regardless of the ...

A "generation" usually refers to a group of people born around the same time, within a 15-20 year span. These people share similar experiences, culture, and societal trends. The events and changes ...