When my kids got their January report cards, I asked my daughter if she wanted to share it with her grandparents. This is the kind of thing that seems ripe for grandparent interest. I distinctly ...

The world’s newest consumer group, Generation Alpha (Gen A) is proving it’s engaged, individual and ready to rebel.

"Gen Alpha: A cohort of influential tweens" unveils the generation’s preferences that ... traditional beauty standards, 80% of Alpha girls have already applied a filter or used a retouching ...

Generation Alpha, those born after 2010 ... and I’m going to show up here on a pink Hummer limo with 18 little girls, and they’re going to shop in your store,'” said Paola Hayes.