In current teen slang, 'beta' sometimes means a weak person. But that doesn't mean parents of Generation Beta kids should ...

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...

Move over, Dave and Buster’s. Tweens are now having their birthday parties at beauty brand stores like Sephora and Ulta. It’s ...

Illinois tween Jordan Ackerson said that Generation Beta is “cringe,” although he is more indifferent to the moniker. “At least I am Alpha,” the 12-year-old told The Journal. Some parents ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Who will you be today? Evereden, the leading brand in clean skincare for all ages, is expanding into fragrance with the launch of Fragrance Mists—a first-of-its-kind collection designed for teens, ...

A pediatric dermatologist calls out cosmetics retailers for aggressive marketing of products that may harm the skin of ...

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.