Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

There are two camps: People who like wearing tight-on-tight outfits to the gym — think leggings and a well-fitting tank top — and people who prefer baggier ensembles. According to some users on TikTok ...

This glossary aims to define and explain popular slang words and phrases of Generation Z (usually defined ... (See "ate.") Alpha male: Taken from animal ethology, an alpha male is the dominant ...

AI is on its constant journey in development and Generation Alpha is joining them along for the ride. Consumer trends expert Matt Britton joined ARC Seattle co-anchors Tyrah Majors and Steve ...

It’s too much. Beauty-themed birthdays have become a staple on the Gen Alpha party circuit, and it’s for that reason I’m boycotting them. I’ve had enough of spa parties and makeover ...

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.