What Is Gender-Neutral Parenting? A Clinical Psychologist and a Mother of Two Gender-Neutral Kids Weigh In
The youth of this generation are doing big things—from taking climate change seriously to rethinking gender norms, with Gen Z ...
Marketing Dive16h
Gen Alpha tweens hold significant sway over parents’ purchases, per study
“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...
The Economist7d
Meet Generation Alpha
Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...
Music Ally21h
Backslash Edges and Razorfish Gen Alpha reports track latest trends
Two new reports from adland research teams this week offer handy snapshots of some of the key trends and consumer behaviours ...
Razorfish's New Gen Alpha Research Spotlights the Generation’s Perceptions of Five Key Industries
This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...
‘Won’t be able to work full-time’: How Gen Alpha will change our workforce forever
The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...
New Haven Independent3d
Gen Alpha Speaks: Cereal, Then Milk
At the “Bad Cereal & Cartoons” event at Best Video Saturday morning, the Looney Tunes characters getting into television mischief might have seemed to ...
The Independent11d
The rise of the skincare tweens: How serums and eye creams took over childhood
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...