Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

According to the data, Millennials contributed almost $25 billion to total online spend, followed by Gen X ($19 billion), Gen Z ($12 billion) Baby Boomers ($10 billion) and Builders ($2.7 billion).

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.

AI is on its constant journey in development and Generation Alpha is joining them along for the ride. Consumer trends expert Matt Britton joined ARC Seattle co-anchors Tyrah Majors and Steve ...