Driving up social media engagement with Gen Z is part of Kmart managing director Aleks Spaseska’s goal of doubling sales to ...

As Generation Alpha blends gaming with social connection, brands are moving into platforms like Roblox to stay relevant—and ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

The world’s newest consumer group, Generation Alpha (Gen A) is proving it’s engaged, individual and ready to rebel.

Companies crave loyalty from the savviest of digital natives, but earning it will take a uniquely engaging approach ...

Inspired by a language expert from Ohio State University who gave a speech at Westtown School, about the importance of learning languages in the students' slang, I decided to ask ChatGPT to translate ...

Gen Alpha tweens and teens are embracing individuality with a new desire to get traditional metal braces over more discreet ...

The trend is a stark 180 from how braces were typically portrayed in the 90s and early aughts rom-coms. Much like the dreaded glasses, they were “ugly duckling items,” which Grazia points out were ...

If Gen Z and millennials were the social generations—raised on MySpace, Facebook, and Instagram—Gen Alpha is the gaming ... users can buy physical items in the real world that unlock digital ...