Girls, clean up after yourselves,” she ... Catherine Noel, owner of CatEye Beauty Skincare Gen Alpha’s love of skin care is even prompting consternation among Gen Z. At Larchmont Beauty ...

Lollie is Newsweek's Beauty and Self Care Reporter based ... the "aesthetic" aesthetic is extremely popular among Gen Alpha, following the "clean girl" trend. McCombs shared how "aesthetic ...

It used to be tinted Maybelline Baby Lips and Elle 18 Color Pops, or an occasional Lip Smackers from a cousin in the States.

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

If there’s one thing 2024 has taught us, it’s not to underestimate Gen Alpha’s love of a fun, playful beauty brand. We saw what happened earlier this year with Drunk Elephant, whose colorful ...

It’s too much. Beauty-themed birthdays have become a staple on the Gen Alpha party circuit, and I’m boycotting them. I’ve had enough of spa parties and makeover sleepovers. Sephora ...

"Gen Alpha: A cohort of influential tweens ... And, although Alphas are poised to challenge traditional beauty standards, 80% of Alpha girls have already applied a filter or used a retouching ...

Young shoppers continue to contribute to the "core beauty wallet" (cosmetics ... popular amongst her friends), it appears that Gen Z and Gen Alpha shoppers will continue to drive the category.