The number of teens who believe they'll attend a four-year college after high school has dropped 25 percentage points since ...

Whilst these are the five main trends McCombs covered in her guide, she also noted three further aesthetics Gen Alpha can't seem to get enough of: soft girl, kawaii and baddie. The "coquette ...

Gen Alpha preteens are swarming into beauty stores ... which historically has targeted women, not girls. But cosmetics brands and the retailers that carry their products are facing a delicate ...

This has culminated in them earning the slightly disparaging label of "10-year-old girls in Sephora" as millennials and Zoomers brandish them as "insane" and "out of control." But Gen Alpha ...

BabyCenter also revealed the most popular baby names of 2024 — the final year that Gen Alpha tots will be born in. Olivia is the most popular name for little girls born in 2024, followed by ...

So, who are these mega-star influencers, and what is The Sweet Sisterhood? They’re Gen-Alpha girls between the ages of 8 and 12 who are forming a unique content house, and Teen Vogue has the ...

"Gen Alpha: A cohort of influential tweens ... And, although Alphas are poised to challenge traditional beauty standards, 80% of Alpha girls have already applied a filter or used a retouching ...

Generation Alpha: Why are we talking about them ... Among the names expected to rise in popularity for girls are Scottie, Elowyn, Lenora, Murphy and Solana, while for boys, names like Matheo ...