Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

So this is especially for girls. Uggs, sandals ... If you’re unfamiliar with the youngest generation, Gen Alpha, here’s a brief explanation of this “landmark generation.” ...

Generation Alpha, those born after 2010, are obsessed with skin care and they’re trading in bounce houses for beauty bashes ...

I think that's just the main reason why I’m against it.” Amari thinks the characterization of Gen Alpha as dependent on shortcuts to do homework doesn’t represent the entire generation.

It’s too much. Beauty-themed birthdays have become a staple on the Gen Alpha party circuit, and it’s for that reason I’m boycotting them. I’ve had enough of spa parties and makeover ...

(See "alpha male" and "sigma male.") Boombayah: A euphemism for “having sex.” It’s used mostly online, often to defeat censorship algorithms. Bop: A girl who sleeps around. Also: a great song.

AI is on its constant journey in development and Generation Alpha is joining them along for the ride. Consumer trends expert Matt Britton joined ARC Seattle co-anchors Tyrah Majors and Steve ...