Gen Alpha is growing up in an era of heightened health consciousness. As the first generation to come of age with a focus on functional food and drinks, enriched with vitamins, minerals and ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Bell Flavors & Fragrances predicts nostalgic flavors with a twist and wellness-focused products will grow this year as demographic shifts make a larger impact on the food and beverage industry ...

The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to capitalize on the brand’s retail growth and consumer love.

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.