"Turning the TV off became easier, and sometimes, they would even walk away to play before the show was over." View Entire ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

who has a 3-year-old Gen Alpha daughter and a 7-week-old Gen Beta newborn, thinks her youngest will outpace her eldest child with their usage of technology. Her oldest kid can already work a ...

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

19.“Gen Z dating culture is heavily influenced by dating apps and social media, which has created a very low-commitment, ...

Ever wonder what popular slang terms mean? We define some for Gen Z and Gen A. Definitions included range from sus, bussin, no cap, bet, mid and more. What are the kids even saying these days?

It’s too much. Beauty-themed birthdays have become a staple on the Gen Alpha party circuit, and it’s for that reason I’m boycotting them. I’ve had enough of spa parties and makeover ...

Most generations get a reputation once they can talk and walk about in the world. The newest cohort already has a bad rap, ...

What are the kids even saying these days? It can be difficult to keep track of all the new words Gen Z and Gen Alpha say on a consistent basis. Cap? Rizz? Sometimes it can feel like your child ...