Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

Who will you be today? Evereden, the leading brand in clean skincare for all ages, is expanding into fragrance with the launch of Fragrance Mists—a first-of-its-kind collection designed for teens, ...

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

People are utterly convinced that the new name given to all babies born in the last three months has a hidden meaning.

Alpha Generation, LLC ("AlphaGen"), manager of one of the largest power infrastructure portfolios in the United States, today ...

Alpha Generation (AlphaGen) has revealed plans to supply an additional 450MW of electric generation in Maryland, New Jersey ...

Most generations get a reputation once they can talk and walk about in the world. The newest cohort already has a bad rap, ...