Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

Digital technology is already making “kids’ earnings” a common practice, greatly shaping Gen Alpha’s online habits on the one ...

The title Skibidi Ohio Brain Rot is a playful artifact of modern slang. Skibidi nods to a viral internet phenomenon, Ohio ...

Watch as a Gen Alpha kid discovers the OG Sony cassette player and hilariously tries to figure it out! Millennials and Gen Xers couldn’t help but reminisce about the good old days of stereo systems, ...

Generation Z is entering the workforce unprepared, lacking essential skills and work ethic, and both parents and educators ...

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

Most generations get a reputation once they can talk and walk about in the world. The newest cohort already has a bad rap, ...