When Under Armour founder and then-CEO Kevin Plank announced in 2019 that he would be stepping down, Patrik Frisk was viewed as a natural successor. Having joined the brand in 2017, Frisk had ...

The Frisk Me Good brand itself started in 2017, after Boyd graduated from Ohio University. The project helped fill a creative gap left open after Boyd moved back to Cleveland. “With my entire ...

During an interview at Business Insider's Global Trends Festival on Wednesday, Under Armour CEO Patrik Frisk explained how the American sportswear brand is tackling diversity and inclusion.