This grapefruit soft drink is back in the spotlight with new canned cocktails. Before flavored sparkling water became the biggest canned drink craze, there was Fresca. The grapefruit soda was ...

Steve Booth, chairman and CEO of Baird: “Fresca-rita. Fresca (yes, the soft drink from the ’70s), tequila and lime juice mixed to taste. Simple, low-cal and delicious.” Ellen Censky ...

So, what made this citrusy soft drink so appealing to so many ... but the essence and flavor remains largely the same: "Think fresh, think Fresca," which was once a marketing jingle used for the drink ...