A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases ...

In 2015, a report by Goldman Sachs revealed that millennials prefer clothing without labels or logos. When a person can transform themselves into a “brand” with some well-lit Instagram photos ...

the 15-time major winner unveiled his new clothing brand, Sun Day Red. With the new brand also comes a new logo that depicts a tiger jumping, replacing the “TW” logo Woods used most of his career.