Who wants a big bowl of “chocolatey ... as it is launching Kit Kat Cereal nationwide beginning this month at $5.69 for a standard-size box. The cereal, whose squares resemble the classic wafer ...

Now, the Hershey Company is making an even bigger bet on its piece of the Kit Kat market, hoping that its fans will be willing to break off even more of its milk-chocolate-coated, crispy bars.