The Supreme Court cleared the way yesterday for a corporate cat fight, saying Kellogg Co. can go forward with a lawsuit claiming that Exxon Mobil Corp.'s tiger-in-your-tank character has moved ...

They lack the cute factor of the Pillsbury Dough Boy and Elsie the Borden cow. But the Exxon tiger and the Mobil Pegasus rank as two of the most memorable and enduring characters used to hawk ...

Yesterday, the Supreme Court set the stage for Kellogg to try to keep another cartoon tiger – Exxon Mobil’s – from marketing in Tony’s territory. Without comment, the justices turned aside ...

In 1998, Kellogg sued Exxon because customers might confuse the gas station's "whimsical tiger logo" with Kellogg's mascot, "Tony the Tiger." It didn't matter, of course, that Exxon had ...

Owners of Exxon Mobil Corp. could be forgiven for thinking the energy giant has replaced the tiger in its tank with a pussycat. Over the past five years, the energy giant's share price has lagged ...