Earned media can be an incredibly powerful tool to establish trust and create brand awareness for companies of all sizes. But sometimes, communications and marketing professionals need further ...

In the travel and tourism industry earned media is a growing trend for tourism boards, hotels, brands, events, and research to convince journalists and publications to provide free advertising.

Traditional paid media, once the backbone of marketing strategies, is becoming increasingly irrelevant. Instead, earned media and owned media are taking center stage, offering unparalleled ...

No more begging for free media! The Five Myths About PR: It’s a Big Job! Earned media is exposure a brand receives without paying for it. It’s also known as earned content or free media.

People place more trust in "owned" media such as branded websites (58%) and permission-based email (50%). Below, other findings from the Nielsen study, which also explored various advantages of ...

The Zephyr’s speedy publicity stunt is the perfect example of how earned media and public relations (PR) have always worked together hand-in-hand. But today, PR professionals have to track the ...

Beyond the Buzz: Examining the Effectiveness of Earned Media explores how digital ubiquity and “advertising pollution” have set the scene for Earned Media to play a leading role in driving ...

PR practitioners regularly communicate with reporters, editors, producers and other media contacts to pitch stories in order to get their clients featured in the press. We call it “earned media ...