Beauty lovers are rushing to get their hands on Elf Cosmetics' brand new liquid blush - and thousands claim it's the 'perfect dupe' for Rare Beauty's iconic Soft Pinch blush. Selena Gomez's Rare ...

They believe that the makeup buy is similar to a high-end product but at a much lower price. Shoppers couldn't stop raving about the Elf Cosmetics Camo Liquid Blush which is available for $7 on ...

The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases — though there was definitely a learning curve when it came to the application process. (Reminder: one to two dots ...

Elf Beauty (ELF.N), opens new tab raised its forecasts for annual sales and profit on Wednesday, betting on its efforts to sell cosmetics such as lip oil and liquid blush at affordable price ...

Elf’s track record includes its unorthodox ‘Corpse Paint’ collaboration with Liquid Death in March and ... and the Flame Changer makeup bag. For those looking for a bold lip, the It ...