Not wanting to wait for Apple to step up their game and complete their purchase of Beats headphones, [Carnivore] decided he wanted his own pair of Apple-compatible Beats cans with Bluetooth.

LeBron James made $700 million through being a "silent investor" in headphones brand ... he's worth $30 million. When Dr. Dre got the big contract for the Beats by Dre, when they wrote him that ...

Dolan, Robert J. "Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre." Harvard Business School Case 518-036, November 2017. (Revised April 2019.) ...