Here’s how to start integrating identity marketing into your direct mail strategy: Start With Who They Are—and Who They Want to Be Every great identity marketing campaign begins by asking ...

Here's how business leaders can use direct mail to drive stronger results with less waste The foundation of any successful marketing campaign is knowing your audience. Yet nearly half of marketers ...

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research from Lob. The report was based on data from a survey ...