Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

In today’s hyper-connected world, digital marketing is no longer optional, it’s essential. As consumers increasingly turn to search engines, social media, and online shopping, businesses must meet ...

Companies undertake a wide variety of digital marketing strategies to help their brand stand out. Today’s digital-first ...

You’re spending time and budget across channels - paid search, SEO, social media, events, email, content. But which marketing ...

Today’s franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their ...

Quick-service restaurant (QSR) brands have long turned to TV advertising to drive foot traffic, but not all impressions ...

The Pistol, a full-service digital marketing agency, has appointed Tudor Stefanescu head of owned channels. In the newly ...

Marketing agency, The Pistol, have announced the appointment of agency leader, Tudor Stefanescu, as its new head of owned ...

The broadcaster reached its digital advertising revenue target of 30% a year early amid a decline in linear viewing.