The store is expected to open later this year on the upper level, outside of JCPenney. There already has been a Dallas Cowboys Pro Shop at the Outlet Shoppes of El Paso for several years.

The Dallas Cowboys, the most valuable sports franchise in the world, have signed a 10-year exclusive merchandise partnership with Fanatics. Under the deal, the ecommerce giant will operate the ...

The NFL has teamed up with Chubbies to create the NFL Collection, which includes Dallas Cowboys swim trunks designed to represent your favorite team.