Digital marketing is a rapidly evolving field, and as we move toward 2025, several emerging trends are set to reshape how ...

Retailers face ad fatigue as digital overload turns off consumers. To stay effective, brands need personalized, meaningful ...

With the holiday season in full swing, retailers are already navigating an economic landscape marked by shifting consumer ...

EXCLUSIVE: Niara Simon-Hollis has been promoted to head of marketing at Tastemade. In her new role, she will oversee the ...

Aditya Consumer Mark - Compliances-Certificate under Reg. 74 (5) of SEBI (DP) Regulations, 2018 Please find enclosed herewith the certificate under Regulation 74(5) of SEBI (Depositories ...

Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.

Influencer marketing to grow 14% by 2025, as brands increasingly prioritize social media partnerships over traditional ...

But for “Wicked,” which is based on the popular Broadway show adapted from Gregory Maguire’s 1995 novel of the same name, there is a danger of oversaturation from brand partnerships leading to ...

Customer feedback not only impacts consumer trust and purchasing decisions but can also provide invaluable insights that help inform product development efforts and optimize marketing messages. As ...

The Hershey Company's Q3 results reflect lower net sales and earnings amid a challenging consumer environment and high cocoa ...

I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin ...

Despite the persistent inflation and sluggish demand, several leading FMCG and retail brands are doubling down on their premiumization strategies, reshaping their approach to appeal to discerning ...