This is particularly challenging in marketing, where complex algorithms are often used to analyse consumer behaviour and ...

Retailers face ad fatigue as digital overload turns off consumers. To stay effective, brands need personalized, meaningful ...

Influencer marketing to grow 14% by 2025, as brands increasingly prioritize social media partnerships over traditional ...

But for “Wicked,” which is based on the popular Broadway show adapted from Gregory Maguire’s 1995 novel of the same name, there is a danger of oversaturation from brand partnerships leading to ...

LITITZ, PA — Duluth Trading Company has announced a strategic partnership with Listrak, a leader in cross-channel marketing ...

The Hershey Company's Q3 results reflect lower net sales and earnings amid a challenging consumer environment and high cocoa ...

Unni will focus on driving subscriptions, expanding brand presence, and building brand loyalty through the use of audience ...

Discover how CMOs strategically navigate the complexities of modern marketing landscapes in an ever-evolving industry.

As consumer behavior continues to shift toward digital platforms, companies that neglect having a strong digital marketing ...

Customer feedback not only impacts consumer trust and purchasing decisions but can also provide invaluable insights that help inform product development efforts and optimize marketing messages. As ...

Despite the persistent inflation and sluggish demand, several leading FMCG and retail brands are doubling down on their premiumization strategies, reshaping their approach to appeal to discerning ...

Consumer Bank, and CMO at Kotak Mahindra Bank; and Rohit Dadwal, CEO & Board Member at MMA Global APAC and Global Head of ...