Consumer behavior—or how people buy and use goods ... The effectiveness of sex in advertising likely depends on several factors, including gender and context. Women appear to respond more ...

Importantly, credibility acts as a gatekeeper variable that either enhances or diminishes the impact of other ad elements, including sustainability claims. In other words, no matter how socially or ...

Retail innovation is undergoing a transformation driven by digital advancements and consumer insights. At the heart of this evolution lies dynamic pricing and s ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. As Mental Health Awareness Month begins, early signs indicate that the CivicScience Well-Being Index (WBI ...

The University of Michigan has released its latest Consumer Sentiment Index, revealing a lower-than-expected figure of 50.8. This key economic indicator, which measures the level of current and future ...

Sound financial advice has always been to pay yourself first. That is, ensure that you are growing your personal emergency savings and retirement funds with every pay period. This axiom has stood the ...

A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour.