Sonny the Cuckoo Bird's stare may be making your kids "cuckoo for Cocoa Puffs." A new study of cereal aisles at grocery stores found cereal products marketed to kids are placed half as high on ...

In commercials for General Mills, he voiced the cuckoo bird who exclaimed, "I'm cuckoo for Cocoa Puffs!" He was also in a Right Guard deodorant commercial in the 1970s playing the neighbor who ...

The Sonny the Cuckoo Bird mascot, who claims to be “Cuckoo for Cocoa Puffs,” has been a part of the brand since 1962. The issue for plaintiffs is likely to be proving whether General Mills ...

Unlike Cheerios, however, Cocoa Puffs are marketed directly at children. The cereal's mascot is Sonny the Cuckoo Bird, and has long been advertised during children's programming. The Minnesota ...

(SOUNDBITE OF ARCHIVED RECORDING) UNIDENTIFIED ACTOR #1: (As Sonny the Cuckoo Bird) Can't control myself - I'm going cuckoo for Cocoa Puffs, cuckoo for Cocoa Puffs, cuckoo for Cocoa Puffs.

An ad from 1965. Jamie via Flickr // CC BY 2.0 3. Sonny the Cocoa Puffs bird (you know, he's cuckoo for Cocoa Puffs) gets his name because when he first appeared in commercials, he was accompanied ...

A Cornell University study claiming that kids-cereal mascots are drawn with downward-looking eyes to make contact with children is getting a mocking rebuttal in General Mills' corporate blog. A ...