Key Takeaways Google’s Zero-Click AI delivers instant answers, reducing user reliance on external websites. Website traffic ...

Google announced a confusing array of new ways to use its AI to find information at its annual I/O event. Here’s a guide.

AI Overviews' zero-click search results are changing the nature of search. Here's how to adapt SEO to the new reality.

Google search impressions are up, but fewer users are clicking through to websites, according to new BrightEdge data.

In 2025, you can't talk about Google's changes to search without acknowledging the AI-generated elephant in the room. As it wrapped up that hefty core update in March 2024, Google also announced a ...

My SEO colleagues have a tall task on their hands, one that grows taller by the day as AI-powered search proliferates: ...

Zero-click searches are the new reality, and business owners must adapt, evolve and get ahead of this massive shift.