China’s e-commerce firms reported an increase in the number of shoppers and a growth in sales for this year’s Singles’ Day shopping festival, although final figures were not publicly revealed

While Singles’ Day was previously a one-day event, shopping platforms in China now kickstart the festival weeks ahead to drum up sales volume.

The Singles’ Day shopping festival is looking less shiny this year as e-commerce firms look abroad for growth HONG KONG — Merchants and consumers alike found the Singles’ Day shopping festival Monday less shiny than in years past as e-commerce firms look abroad for growth.

SHANGHAI >> China’s largest e-commerce company Alibaba Group said it recorded “robust growth” in sales and a “record number” of shoppers over this year’s Singles’ Day sales period, a weeks-long event that ended at midnight on Monday.

Businesses and consumers in China found the annual Singles' Day shopping festival less attractive this year amid a sluggish economy, forcing e-commerce firms to look abroad for growth.

China's largest online shopping bonanza wraps up on Monday, with analysts and investors watching for signs that consumption is rebounding in the world's second-largest economy after recent efforts by