Would you pay $13 for a box of cereal? General Mills said on Tuesday that the food company plans to bolster sales by offering a ready-to-eat breakfast meal complete with real maple berries ...

Nigeria’s leading heritage food brand, Golden Penny has launched a new cereal into the breakfast ... to a 45g sachet or 4 to 5 spoons from the 400g pack it changes color to reveal the flavor ...

Kellogg's year-old campaign promoting "cereal for dinner" got some new life last week after the company's CEO, Gary Pilnick, mentioned it seems to be "landing really well" with American consumers.

Granula wasn’t much like the cereal we eat today. The first manufactured breakfast cereal, it was developed in 1863 by a doctor and health reformer named James Caleb Jackson. Jackson ...

Consumers are purchasing less expensive alternatives, earnings report says. Breakfast foods maker General Mills, the brand behind familiar cereals like Cheerios, Lucky Charms and Wheaties, may not ...