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It’s the end of an era for Bud Light: The beleaguered brand is no longer the most popular beer on tap at bars. Another Anheuser-Busch InBev beer, Michelob Ultra, has surpassed Bud Light in its ...
New sales data show Bud Light has slipped in the rankings behind Modelo Especial and Michelob Ultra. Modelo Especial – a Mexican import sold by Constellation Brands that is the official beer ...
Bud Light continues to suffer more than a year since an "unforced error" caused widespread boycotts as Modelo Especial and Michelob Ultra have both surpassed it on the list of top beers in the U.S ...
Michelob Ultra, also brewed by Anheuser-Busch, leapfrogged Bud Light to become the second-best selling beer at grocery and convenience stores during a crucial sales period stretching between ...
Michelob Ultra rose the ranks to become the second highest-selling beer last week, as Bud Light declines to No. 3. Bud Light was the highest selling beer last year but was dethroned by Modelo ...
That doesn't mean Bud Light will vault back to the top — one of its sister brands, Michelob Ultra, is giving everyone a run for their money. As Kate Bernot, the lead analyst at Sightlines ...
Bud Light found itself at the center of controversy that was spiraling out of control when it teamed up with transgender influencer Dylan Mulvaney for a social media campaign. An ensuing boycott ...
Meanwhile, Michelob Ultra climbs to second place with 7.3 percent. Bud Light slumps to third, with 6.5 percent market share. It might be tempting to fully attribute Bud Light’s fall to recent ...
The beverage giant says that it will have three minutes of national ads and 45 seconds of regional ads, touting Michelob Ultra, Busch Light, Budweiser, Bud Light and Stella Artois. By Alex Weprin ...
More than a year after a consumer boycott drained the sales of what was once the nation’s most popular beer, Bud Light still has a hangover. New sales data show Bud Light has slipped in the ...