Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.

Bud Light failed on both counts. “Bud Light misunderstood their ability to reach out to a new target market and the backlash they would face with some segment of their current market,” said ...

Bud Light has reportedly informed wholesalers it would buy back unsold beer once it expires as the company continues to face backlash from its polarizing pact with transgender influencer Dylan ...

Modelo Especial became the most-sold beer in the U.S. in May, pushing Bud Light out of the No. 1 spot it’s held for decades, as Anheuser-Busch struggles to overcome widespread boycotts and ...